Social Media Optimization is a part of Digital Marketing where products, brands or services website is designed utilizing different techniques and strategies with the goal it has as a high rank as possible on search engines. From strategically created online content, and elegantly composed text to eye-catching digital photos or video clips encourages people to get engage with a website. All these are shared by the users via web links with social media contacts and friends. Social media optimization (SMO) is also an effective way of implementing online reputation management (ORM). This means if somebody posts a bad review of a business an SMO strategy can ensure that the negative review is not the first link to come up in a list of search engine results.